Marty not so supreme: where did it all go wrong for Timothée Chalamet at this year’s Oscars?

Audiences were gradually turned off by the Marty Supreme actor during his Oscars campaign trail, with the growing sensation that he was more like his smirking, fame-hungry character than they first imagined
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Has any actor worked so hard with such little result as Timothée Chalamet this Oscars campaign? When everything is totted up, the tally will surely suggest so: thousands of air miles and tiny orange ping-pong balls expended, but no gold statuette, as both he and his film Marty Supreme were shut out entirely of this year’s Academy Awards.

For so long Chalamet’s grand tour looked a work of wide-eyed gonzo genius. It started with a “leaked” Zoom call comedy skit where the 30-year-old pitched increasingly absurd promotional ideas for his new film Marty Supreme – breakfast cereal tie-ins! Blimps! Painting the Eiffel the same violent orange as the ping-pong balls in the film! – to an audience of nervously nodding marketing execs. The skit was preposterous, sure, but also a tiny bit predictive of the actual campaign. The Eiffel tower might not have been painted orange, but the blimp took off, and so did Chalamet. Broadcast across every medium, from Insta to old-fashioned network TV, appearing in just about every country, aimed at every audience – sports bros, thespians, fans of half-forgotten, foghorn-voiced talent show winners – he projected a confident ubiquity dialled down just a few notches from his character: brilliant, striving, a little insufferable.