‘It’s a reset moment’: why are so many people celebrating half-birthdays?

In some places, a half-birthday allows you to learn to drive or join the army. But for others, it’s a way to embrace the midpoint of each year of life

Six months after Lorraine C Ladish turned 59, she began to get emails – from fashion stores, the supermarket, the opticians – offering her a discount. Her half-birthday was coming up, the emails said. She used one of the offers to buy a magenta leather jacket and posted her celebration on TikTok. Ladish is a digital content creator who says she makes “a living out of sharing my age online”. But what really appealed to her about marking the midpoint between birthdays was the chance to “squeeze every second, every month, out of my late 50s”.

Ladish is not alone. Half-birthdays are having a moment. Or, at least, a fraction of a moment. On TikTok there are half-cake designs, half-birthday banners, half-birthday cards – sometimes, they are whole ones brutally sheared – and half-candles. One French brand even released a comma candle for cake decorators wishing to celebrate a half-birthday decimally.