A rising partnership: URC Flour and Sariaya LGU ignite local baking innovation for Agawan Festival 2026

The Municipality of Sariaya and URC Flour have officially formalized a partnership for the upcoming Sariaya Agawan Festival through a Memorandum of Agreement (MOA) signing. This collaboration introduces the SUGOD BAKERY campaign to the festivities, highlighted by the arrival of the SUGOD BAKERY VAN, which aims to promote local entrepreneurship and celebrate the town’s culinary traditions. The partnership marks a powerful commitment to boosting local livelihoods while celebrating Sariaya’s rich cultural heritage. The Sugod Bakery Van will serve as a high-energy hub of innovation on the festival grounds, offering professional development and community engagement for local artisans and bakeshop owners. […]...

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